February 2008
New Brook sex campaign reminds young people “It’s Your Choice”
Young people’s sexual health charity, Brook, has launched a controversial new poster and online campaign which uses images of condoms next to images associated with pregnancy or babyhood to remind young people of the importance of making the right sexual health choices. The campaign has been designed by ethical marketing agency, Feel, who donated much of their time.
Brook’s chief executive, Simon Blake, said: “We are very excited to be in a position to use this very powerful poster to highlight the choices that young people have and remind them of their right, and responsibility, to exercise them. I am particularly proud that we have been able to tackle a very difficult subject with one of the posters – encouraging young women who’ve had terminations to consider their future contraceptive requirements. The campaign is thought provoking without being insensitive.”
The campaign is being supported by Brook’s ambassador, singer and writer Mica Paris who said, “We often forget that young people have rights and responsibilities when it comes to their sexual health, and do not treat them with the respect they deserve. Brook’s campaign is reminding them that they can chose to have good, safe and healthy sex, and that is a responsibility they should take seriously. I’m proud to be associated with a campaign that works so positively for young people.”
Brook’s aim is to run the campaign throughout 2008 with different creative executions highlighting the different sexual health choices that people have, and encourage young people to ask for help and advice in order to make informed choices.
Simon continues, “I dare say some people won’t be very comfortable with an outdoor poster that has a huge condom spread across it, but, frankly, we have to start taking young people’s sexual health seriously and stop standing on the sidelines wringing our hands. Running eye-catching, strong campaigns such as this one is just one of many ways that Brook supports young people to improve their sexual health.”
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Notes
Brook is the UK’s leading provider of sexual health services and advice for young people under 25. The charity has more than 40 years’ experience of working with young people and currently has a network of more than 50 services in 18 areas of the England, Scotland, Northern Ireland and Jersey.
Brook services provide free and confidential sexual health information, contraception, pregnancy testing, advice and counselling, testing and treatment for sexually transmitted infections and outreach and education work, reaching more than 200,000 young people every year. www.brook.org.uk
The ‘It’s Your Choice’ Campaign has been created by Feel Agency www.feelagency.co.uk
