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Our impact

fighting stigma in 24/25

Since 1964, Brook has been combatting the stigmas that contribute to health inequality. By normalising conversations about sexual health, mental health and wellbeing, we challenge the culture of silence and shame that prevents people from seeking the support they need.

Fighting stigma is as vital today as at any point in our 60 year history, with increased threats to sexual and reproductive rights, and attempts to restrict conversations about LGBT+ identities in schools. Brook remains fearless in the face of these challenges, shouting louder than ever about issues that others may consider taboo. 

With STIs on the increase, a rise in teenage pregnancy and mental health in decline, it is important that we understand the links between sexual and mental health. Throughout 24/25, we have been raising awareness to normalise conversations about safer sex and equipping professionals, parents and young people with the tools to challenge stigma. 

campaigns to raise awareness

"Are You Feeling it?"

Sexual Health Week 2024

For Sexual Health Week, we launched our biggest ever campaign Are You Feeling It? focusing on the links between sexual and mental health. A series of events, publications and collaborations evidenced the interconnected nature of physical and emotional wellbeing, and shared expertise from across the sexual and mental health sectors. 

Key successes include: 

  • Hosting Superdrug’s Instagram account to reach their 1 million + followers. 
  • Bringing together leading experts from across sexual and mental health sectors for our webinar.
  • Educating more than 68,000 students and teachers who participated in our Big RSE Lesson Live.
  • Publishing our literature review on the existing research linking sexual and mental health 
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Heavy Talk

Recognising that periods are under-researched and often dismissed, Brook launched a new campaign, Heavy Talk, to raise awareness of the impact periods and heavy menstrual bleeding can have on people’s everyday lives. 

Our Heavy Talk campaign combined real stories from people affected by heavy periods with information, advice and guidance.  We encouraged others to share their experiences on social media to help challenge the stigma and silence that often prevents people speaking up and accessing medical support. 

Explore our Heavy Talk Campaign

Perfect is Personal

In 2024, we launched Perfect is Personal, our campaign challenging the unrealistic expectations of sex that can often cause anxiety and stress. Through short animations based on true stories of less-than-perfect sex, the campaign uses humour to combat shame and encourage people to be open about what sex is like in the real world. 

Watch the animations

Reclaim the Name

Brook is proud to once again partner with Superdrug on Reclaim the Name, a sexual health literacy campaign removing the stigma from talking about sex, and normalising conversations about pleasure and bodily autonomy. As well as creating a series of blogs, Brook’s education team offered a free sexual health advice service in Superdrug’s London and Liverpool stores. 

Explore the Reclaim the Name campaign

Regency Romance

In response to soaring STI rates and a decline in condom use among young people, Brook partnered with Pasante on a new health promotion campaign. Inspired by the popularity of Regency-themed shows such as Bridgerton, our Regency Romance short film uses humour to encourage condom use and raise awareness that STIs are not in the past.

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Fighting stigma together

Collaboration is at the core of everything we do. Brook is proud to come together with brands, influencers and platforms that share our values to fight stigma and challenge misconceptions. 

Photo of Ruby Rare, a young woman with red hair and tattoos on her arms looks into the camera.

Brook X Ruby Rare

Ruby Rare has been our ambassador since 2020, and continued to champion our work in 24/25, actively supporting Sexual Health Week and Perfect is Personal campaigns.


Dee wearing glasses and a gold chain necklace with a pink fringe and tattoos

Brook X Dee Whitnell

Content creator, activist and writer Dee Whitnell has been working with Brook for 5 years. As well as collaborating on content on a range of LGBT+ issues, this year Dee also joined our Board of Trustees.


Brook staff and festival goers at a festival holding bags of condoms

Brook X Festival Republic

Brook once again partnered with Festival Republic, providing frontline health promotion at Reading, Leeds and Creamfields North music festivals. We engaged with 10,000 festival goers across the three festivals, distributing free condoms and lube, fighting stigma and empowering people to enjoy themselves safely with our on-screen consent campaign.  

In our 60th year, We need your help to fight stigma

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Our impact in 2024/25

Challenging inequality

Increasing accessibility

Driving innovation