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Content and linking policy

Guidance on linking to, or using content from, brook.org.uk and other Brook domains

This policy covers the website brook.org.uk along with the following subdomains: 

  • hello.brook.org.uk
  • learn.brook.org.uk
  • welcome.brook.org.uk
  • love-your-vulva.brook.org.uk
  • rse.brook.org.uk
  • mybrook.brook.org.uk

All the above are owned and managed by Brook Young People (hereafter referred to as ‘Brook’). 

If you have any questions related to this policy, you can email them to website@brook.org.uk.  

We will update this policy from time to time and reserve the right to do so without explanation or prior notice, so please check it regularly. 

Last updated: 29/11/2023

Using or replicating our content 

If you wish to use or replicate any content from the Brook website or one of our subdomains, you must first request permission from the Brook Digital Team by contacting website@brook.org.uk

In instances where our content has been used as a key reference and/or you have used a quote or excerpt from our content, you must acknowledge Brook and provide a link back to the original source of the content. This means the specific page on which the content can be located, not just our homepage. 

We do not permit any content (including articles, blog posts, handouts, videos, press releases or other webpage content) to be recreated in full by third parties, except where special permission is given. 

  • When special permission is given for third parties to republish our content, they must always link back to the original source of the content. This means the specific page on which the content can be located, not just our homepage. 
  • When special permission is given for third parties to republish our content, we request that the original source is referenced by use of the following wording: ‘You can view the original [article/blog/resource/press release/information] from Brook at [INSERT LINK TO ORIGINAL SOURCE].’ 

You must not use framing, or any similar technology, to give the appearance that content from our website or subdomains is coming from your website. 

If you would like to use quotes from one of our real stories, please contact the Press and Media team to confirm this is possible. 

Linking to our website 

We welcome links to our website from external websites, but ask that the following terms are adhered to: 

  • Unless otherwise agreed, links to our website should not imply partnership or affiliation with, or endorsement by, Brook.
  • Links to our website should not attempt to mislead the user and appropriate, descriptive link text should always be used.
  • If you wish to use the Brook logo to link back to our website or one of our subdomains, please contact us on website@brook.org.uk for permission. When using our logo, it must be made clear that you are linking to us and not affiliated with us.
  • You must not link to this website using inline linking (also known as hotlinking, leeching, piggy-backing, direct linking, or offsite image grabs).
  • Should we request the removal of a link to our website or subdomains that is within your control, you agree that you will delete the link promptly.

Links to external websites  

We signpost to many other sites from our website and subdomains for the purposes of providing contextual information and highlighting organisations that we think might be of interest to our users. Links to external sites are not endorsements or recommendations. 

We make every effort to ensure we only link out to safe, reputable websites. However, we have no control over the contents of external websites, and we accept no responsibility for them or for any loss or damage that may arise from your use of them. 

If you would like to request a link from our website, please contact the Brook Digital Team on website@brook.org.uk.  

We use the following criteria when considering link requests: 

  • The organisation must have aims and values complementary to our own or contribute to our work in some way.
  • The content must add value to, or supplement, our existing content and must be reliable, up-to-date, complete, accurate and easy to navigate.
  • Unless connected to a partnership agreement, the organisation must not have a sole purpose of endorsing or selling products or services (although consideration will be given if a site has a clear benefit to our users and the information is not available non-commercially).
  • The content of the site or page must be relevant to the audience of the page on which the link will appear. For our national website, we are unlikely to consider links to local information, events or services.
  • If it belongs to a public sector body, the website must have a published accessibility statement. All other websites will be assessed for accessibility and potential to be used by as many people as possible.
  • The website cannot be an individual or personal site.
  • When appropriate, a reciprocal link should be provided to the Brook website.

We reserve the right to reject any external link. 

If you would like us to remove a link to your website that is included on the Brook website or one of our subdomains, please contact us on website@brook.org.uk. Please note that, unless you have a legal right to demand removal, such removal will be at our discretion. 

Adding your service to our ‘Find a Service’ tool 

The services listed in our Find A Service tool under NHS & other services are not listings that we manage ourselves but ones that we pull through from the NHS database using their API. 

New service listings can be added to the NHS database by contacting Serco on serviceupdates@serco.com.  

Existing listings can be edited via the NHS service finder or by emailing Serco. 

Once listings have been updated, the new information will pull through to our Find A Service tool when we next refresh the connection.