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Strategic plan

Amplifying Impact

As demand for services continues to grow, while resources and funding fail to keep pace, it is more critical than ever that we maximise our impact – delivering meaningful outcomes for those who need us the most.

Prevention, early intervention and health education are widely recognised as high impact, cost effective tools for improving outcomes and tackling health inequalities, while investing in young people’s health helps break cycles of disadvantage and builds lasting impact. Adolescents and young adults remain a neglected and underserved group in both physical and mental health provision, with services failing to reflect their distinct needs and lived experiences. Brook’s offer is unique; by taking youth focussed service design as our starting point, we adapt our approach to provide inclusive and accessible services for adults throughout their lives.

Our integrated clinical and educational delivery, underpinned by evidence, excellence and service user voice, provides deep insight into young people’s sexual health and wider wellbeing needs, with learning from one informing our expertise in the other. We will share our unique insight and knowledge, building skills and capability to amplify excellence across the sector, and we will undertake research with others to close gaps and drive improvement, publishing our findings to influence wider practice.

We will deepen our community partnerships to extend our reach and influence and shout loudly about our shared successes, using our platform to galvanise change. As a recognised centre of expertise, we will take a leading role in convening cross-sector professionals, academics and policy makers to spark innovation and amplify our collective impact.

How we will achieve this

  1. Act as a catalyst for thought leadership and cross-sector innovation through effective collaboration, shared intelligence and collective advocacy.
  2. Prioritise prevention, health promotion and early intervention, focusing on children, young people and the professionals who support them, to drive maximum impact from available resources.
  3. Disseminate our data and expertise, conducting pioneering research that improves understanding of need, drives continuous improvement and fights for legislative and policy change.
  4. Expand our influence by deepening our community partnerships and networks of advocates and amplifying service user voice.
  5. Grow our reputation as a centre of expertise, building on our existing excellence to become a trusted and leading voice.

We need your help to amplify impact

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more strategic priorities

Increasing accessibility

Fighting stigma

Driving innovation