Driving Innovation

Brook has a proud history of pioneering innovative services that agilely respond to society’s changing needs. Our willingness to challenge convention, and our embedded commitment to user voice, has positioned us at the forefront of progressive, person-centred healthcare.

We will continue to push boundaries and innovate to meet emerging challenges. Such innovation is critical at a time when more young people than ever are struggling with their mental health, and many reach crisis point before receiving care. Recognising that good sexual and mental health are inextricably linked, Brook is already acting on what young people tell us matters most. To respond to this urgent need, we will expand and enhance our early intervention wellbeing support, removing access barriers and building scalable models that dynamically respond to local need.

At the same time, violence against women and girls has reached epidemic levels. Misogynistic narratives and extreme online pornography, exacerbated by broader social and economic disparities and feelings of disenfranchisement and powerlessness, are distorting young people’s understanding of relationships and gender equality. Brook will proactively address this growing threat by embedding prevention into safeguarding strategies and investing in new services that prevent relationship abuse, domestic violence and sexual assault.

To underpin our work, we will align innovation in service delivery with innovation in infrastructure, adopting digital and AI technologies to enhance efficiency and amplify impact. By expanding and diversifying our income streams, and adopting a more creative and commercial approach to income generation, we will unlock new opportunities to accelerate our vision.

How we will achieve this

1. Pioneer innovative, early intervention services that address our service users’ wider sexual health and wellbeing needs.
2. Respond efficiently and effectively to societal change to tackle the growing threats of sexual violence, harassment and misogyny by growing our education offer.
3. Stay at the forefront of trends to quickly respond to emerging needs with an integrated and embedded approach to participation, partnership and user voice at all levels in the organisation and across all areas of our work.
4. Continue to embed digital and AI innovation, utilising new technologies in an ethical and sustainable way to drive efficiencies and increase our impact and reach.
5. Expand and diversify our income streams and build commercial expertise to fund innovation, strengthen resilience and ensure sustainability.