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Strategic plan

Driving innovation

When Helen Brook founded Brook in 1964, her innovative commitment to the sexual health needs of unmarried women faced a maelstrom of public controversy. Brook today remains steadfast in its commitment to pioneering innovative services that are at the forefront of changing needs, and normalising what society can sometimes consider controversial.

We continue to push boundaries and innovate to expand our reach and our services. We know that good sexual health and good mental health are inextricably linked and, for as long as Brook has existed, young people have asked us for support with their wider wellbeing. Our robust safeguarding work evidences an alarming increase in unmet mental health and wellbeing needs at a time when the mental health system is unable to respond. Brook will pioneer new early intervention mental health and suicide prevention services for young people, with a range of support accessible from an organisation that young people already know and trust.

We are committed to expanding our support for adults as we return to our roots of providing services for people of all ages. We will support young people as they transition into adulthood, and work with those adults whose health has been impacted by a lack of high quality RSE, to fill the gaps in knowledge and offer sexual and reproductive healthcare that meets their needs throughout their lives.

We will foster a culture within which our expertise can be leveraged and a spirit of innovation incubated. Our focus on data analysis, research and user participation will drive continuous improvement and inform the development of future services. We will be thought leaders and will mobilise the sector to tackle shared challenges; collaborating with experts within our field and beyond. We will continue to diversify and create new income opportunities allowing us to invest in realising our ambitions.

How we’re going to do this

1

Create change

Drive a culture of innovation and thought leadership through continuous evaluation of data and collaboration with experts in the field.

2

Data-informed decisions

Develop our research and analytical capabilities to inform the future development of services and ensure we are ready to meet changing and diverse needs.

3

More support for adults

Expand our sexual and reproductive health and wellbeing support and provision for adults.

4

Mental health services

Develop new early intervention mental health and suicide prevention support services for young people, accessible through community hubs with one door to sexual health, mental health and wider wellbeing support.

5

Drive digital innovation

Continue to drive digital innovation enabling self-care and providing accessible information that is sector leading and responds directly to user needs.

6

Funding innovation

Develop new commercial income streams and grow unrestricted income to fund innovation and business incubation.

We need your help to drive innovation

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more strategic priorities

Challenging inequality

Increasing accessibilty

Fighting stigma