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Strategic plan 2026-29

Brook is proud to introduce our new strategic plan for 2026-2029. Developed in collaboration with staff, supporters and those who use our services, it sets out our unwavering commitment and ambition within an undeniably turbulent environment.

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Brook believes in a society where everyone is supported to live healthy, safe and fulfilling lives. Yet we know that deep-rooted inequalities within our society impact the health outcomes of our most vulnerable communities and marginalised groups. As we deliver our new strategic plan, we will work collaboratively to co-design specialist services for those experiencing additional access needs, be bold and fearless in challenging the stigma that can increase barriers to care, and fight for the right to lifelong support that is inclusive, non-judgmental and accessible to all.

Helen Marshall
Chief Executive

Dame Sally Dicketts
Chair

Read the full statement on our blog

Our vision

Everyone is supported to live healthy, safe and fulfilling lives

Close up view of a group of men in football kits standing in a huddle, arm in arm

Our mission

Brook fights for the right to excellent sexual health, mental health and wellbeing, offering lifelong support that is inclusive, non-judgmental and accessible to all.

Our values

at the heart of everything we do

Underpinning this exciting strategy is our firm and unwavering commitment to be courageous and inclusive, collaborative and trustworthy.

Trustworthy

People turn to Brook when they need help, trusting in our confidential, non-judgmental support to keep them safe. Robust research, data and evidence underpins all our work, making Brook a trusted partner and an authoritative source of information and advice.

Collaborative

Our service users are at the heart of our decisions. We listen to their needs, champion their rights and work with them to effect real change. We value and prioritise collaboration, sharing and growing our expertise to achieve the best possible outcomes for our communities.

Inclusive

We are committed to tackling prejudice wherever we find it, challenging harmful attitudes and behaviours. We celebrate diversity, champion equality, and provide a welcoming and inclusive environment for everyone who needs us.

Courageous

Brook is fearless when fighting for change. We stand up for what we believe and we demand to be heard. We relentlessly push the boundaries and are bold in our ambition to pioneer innovative services that meet ever-changing needs.

Our strategy

A deeper look into how we’ll deliver our strategy

Amplifying Impact

Growing demand and stretched resources mean impact matters more than ever.

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Increasing accessibility

Brook believes that high quality, inclusive, non-judgmental healthcare should be accessible to all, yet too often those with the greatest need are the least well served.

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Fighting stigma

Brook knows that stigma is a major contributing factor to health inequality, particularly when it comes to sexual health and mental health.

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Driving innovation

Our willingness to challenge convention, and our embedded commitment to user voice, has positioned us at the forefront of progressive, person-centred healthcare.

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