Challenging inequality though digital transformation

In 23/24, we focused our efforts on providing a truly blended and equitable digital and face-to-face service offer.

Increasing choice, widening access 

After 30 years providing high quality clinical services to young people in Dudley, we launched our all age sexual health service in November 2023. As part of this new offer, we were able to provide our own full suite of digital pathways to clinical services. This blended digital and face-to-face approach provides free, confidential, non-judgmental support to Dudley residents of all ages, with a choice of access points to suit their needs.

Fighting digital exclusion 

We provide digital pathways to give users a choice of access points. For those best able to self-care, our new My Brook portal allows them to request and receive support remotely and at their convenience, allowing face-to-face clinical time to be protected for the most vulnerable and for those who cannot or choose not to engage with us online.

Our face-to-face services have been a fundamental part of Brook’s identity since Helen Brook opened the first Brook clinic in 1964. Our doors will always remain open and we will always work hard to avoid digital exclusion. But our goal is to offer digital alternatives that effectively support and complement the work of our frontline clinical teams, while offering services users greater choice and flexibility.

Digital inclusion 

After 30 years providing high quality clinical services to young people in Dudley, we launched our all age sexual health service in November 2023. As part of this new offer, we were able to provide our own full suite of digital pathways to clinical services. This blended digital and face-to-face approach provides free, confidential, non-judgmental support to Dudley residents of all ages, with a choice of access points to suit their needs.

We develop content, tools and features according to the Web Content Accessibility Guidelines, and we are committed to including our service users in the development of all digital tools and resources.  

“It’s really exciting to hear so much use positive feedback from service users about the tools, and as staff, it’s great to see how the feedback we have provided since the pilot has really shaped what we are now able to offer our service users in Dudley”

Kate Adams, Health Care Assistant

Embracing AI

We are excited about the transformative potential of AI in the delivery of clinical services and in 2023/24, we began exploring how it could be used to improve knowledge of and access to contraception. During Sexual Health Week, we hosted a webinar exploring safeguarding in the age of AI, with a panel of sector peers and will continue exploring how AI can enhance the support we offer.