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Our impact

fighting stigma in 25/26

A woman stands in front of a bright yellow food truck

Stigma is one of the primary barriers preventing people from positively managing their sexual health and wellbeing. Since 1964, Brook has been fearlessly speaking out about issues that many consider taboo. The recent increases in STI rates, teenage pregnancy and abuse in teen relationships all demonstrate the urgent need to normalise conversations about condoms, contraception and consent. Through our work in our clinics, wellbeing hubs, in classrooms and our campaigns, Brook challenges the culture of silence that prevents people seeking the support they need.

Our increased dependence on digital technology presents us with ever-changing social challenges such as the rise of deep fakes, online misogyny and misinformation profoundly affecting people’s wellbeing. At the same time, online spaces present  unique opportunities to build communities and amplify marginalised voices. Throughout 2025/26, Brook has been raising awareness of how to combat harmful online content while celebrating those using their platforms to model positive approaches to sex, relationships and mental health.

Sexual Health Week

For Sexual Health Week 2025: Chronically Online we examined how the online world is shaping attitudes and behaviours around sex and relationships. Brook’s biggest campaign to date featured a series of events, publications and collaborations focusing on the challenges and opportunities presented by the rapid developments in digital technology and AI.

Key successes included: 

  • Taking over Superdrug’s Instagram account to reach their 1 million + followers
  • Bringing together leading experts to discuss the impact of digital sexual health services in our webinar
  • Educating more than 72,000 students and teachers who tuned in to our Big RSE Lesson Live
  • Publishing our research on the impact of online information on young people’s contraceptive choices 
"Chronically Online: Love, sex and relationships. 15-21 September 2025"

Safer Sex Rules

Brook’s annual health promotion campaign, Safer Sex Rules, runs over the festive period. Now in its third year, the national campaign advances a more holistic understanding of safer sex, not just promoting condom use and STI testing but also consent and communication. This year, the campaign featured additional content addressing myths and misconceptions surrounding emergency contraception with our digital content reaching over 164,000 people.


Fighting stigma together

Collaboration is one of Brook’s core values, and by coming together with brands, influencers and platforms that share our beliefs, we can expand our reach and empower even more people to manage their wellbeing.

Perrigo logo

Brook x Perrigo

This year Brook partnered with Perrigo to redevelop our contraception e-learning course for teachers. The updated course now covers misinformation, supports teachers to better address the myths that young people encounter online.

Photo of Ruby Rare, a young woman with red hair and tattoos on her arms looks into the camera.

Brook x Ruby Rare

We are proud to have Ruby Rare as our ambassador for over 6 years. In 2025/26, the author and broadcaster hosted our Sexual Health Week webinar and collaborated on content addressing topics such as pleasure and period tracking apps.

Dee wearing glasses and a gold chain necklace with a pink fringe and tattoos

Brook x Dee Whitnell

Activist and author Dee Whitnell has been working with Brook since 2020. This year, we collaborated on content spotlighting trans and non-binary icons, as well as the mental health and the impact of deepfakes and sextortion.

Reed amber wearing a denim shirt and carabiner chain necklace

Brook x Reed Amber

For Sexual Health Week, Brook teamed up with influencer and podcast host Reed Amber to provide advice for people with ADHD on how to manage their sexual health.

Eliza Rain wearing glasses, a striped shirt, and cardigan with the caption "How can be sex be made more accessible?"

Brook x Eliza Rain

Eliza Rain is a content creator and accessibility advocate, and regularly contributes to Brook’s socials to explore sex and relationships through the lens of disability rights.

A collage including a photo of Dr Tara, with the title "Is that normal?! with Dr Amber and Brook"

Brook x Dr Tara

Dr Tara, the resident sex and relationships expert from Channel 4 teamed up with Brook to provide tips on how to spot reliable content online.

Brook x Creamfields

Brook once again partnered with Creamfields, providing frontline health promotion at the music festival for the fourth year running. Brook specialists distributed over 6,000 condoms to festival goers while on-stage screens broadcast content from our consent campaign.

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Our impact in 2025/26

Increasing accessibility

Challenging inequality

Driving innovation