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Screenshots of social media posts and blogs from the project as well as Brook's Letterboxd account

FeelScene: How Brook’s 20-24 group project highlighted the importance of media literacy

What we watch, scroll past, and share every day doesn’t just entertain us, it shapes us. From sitcoms and reality TV to TikTok clips and porn, media plays a huge role in how we all learn about sex, relationships, and what’s “normal”. This is especially true for you people who are growing up in a world where endless media is always at their disposal. But what happens when those messages don’t reflect real life at all?

As Brook’s 20–24 Participation Advisory Group (PAG), we spent time digging into that question. The result is FeelScene, a social media campaign designed to help us think more critically about how sex, relationships and identity are shown in the media, and how that can impact our expectations of relationships in real life.

CHOOSING A SOCIAL MEDIA CAMPAIGN

When we first started thinking about our project, it quickly became apparent just how much media we consume every day. As a generation that has been growing alongside social media and seen a shift from what is okay to what gets you cancelled, we felt passionately about the topic and knew we had the knowledge and experience to speak about both the positive and negatives of the media around us. During our discussions we kept returning to the fact that for today’s young people, TV, film and social media act as a stand in for real life experience; it is our experiences of fiction that form our expectations of what sex and relationships are supposed to be.

We were all in agreement, that is super worrying, and we need to change it!

When we spoke about re-watching older shows like How I Met Your Mother and Friends, it sparked a lot of frustration. What once felt funny or normal now feels uncomfortable. Characters lie, manipulate, disrespect boundaries, and treat people as disposable, all framed as entertainment and comedy; all the things that are excused with “oh, but it was of its time!”, that’s what we’re talking about. We know healthy communication doesn’t make for dramatic TV, so it’s often left out. But that doesn’t mean it’s not important.

At the same time, modern media is increasingly driven by engagement. Rage bait, shock value, and controversy get clicks. The goal isn’t realism or care, it’s attention. That creates a cycle where shallow or extreme portrayals of sex and relationships are pushed forward, while nuance and honesty get pushed aside.

Porn came up a lot too. Many of us grew up knowing that porn isn’t “real life”. But when it’s everywhere, that message can get blurry and with the rise of AI-generated content, it can start to feel like what we’re seeing is what sex should look like, even though it reflects maybe 5% of real experiences, if that.

We linked this to bigger issues like loneliness, especially among young men, and rigid ideas about masculinity in relationships. When media repeatedly shows men as emotionally unavailable, dominant and incapable of communication, it doesn’t just affect how others see them, it affects how they see themselves.

Our ideas grew bigger and bigger and there was so much we could and should be talking about; it was like creating string theory! But all these ideas made one thing clear: young people don’t need to be told to stop watching media, they just need tools to question it, unpack it, and understand the difference between entertainment and reality. That’s where FeelScene came in.

What is FeelScene?

FeelScene is a social media campaign created by and for young people, with the aim of building media literacy around sex, relationships, and identity.

The campaign encourages young people to reflect on what they’re watching or scrolling through. Is this showing healthy communication? Are boundaries respected? Is jealousy framed as love? Are power dynamics ignored? Or is it presenting a polished fantasy that doesn’t leave room for awkwardness or consent or growth?

Rather than shaming people for enjoying certain shows or content, FeelScene takes a compassionate approach. Media is designed to be enjoyable, that’s its job. Whether we’re laughing or crying, hiding behind a cushion or audibly rooting for your favourite character or storyline, even if what we’re watching isn’t modelling healthy behaviour, that’s what content is made for: to make us feel something and escape in a story that isn’t ours. But it’s easy to get lost in that, especially in a post-digital world where the lines are blurred. If we can understand how and why media pulls us in, it gives us more control over how it influences us.

FeelScene also highlights positive alternatives. Media can be art. It can show conflict handled with respect, and explore sex and relationships in ways that feel human rather than performative. When we support and engage with that kind of content, we create space for more of it to exist.

We were clear about the importance of using lived experience as part of our project because authenticity matters, especially when talking about something as personal as sex and relationships. This is why FeelScene is rooted in real experiences.

the legacy of FeelScene

We hope the legacy of our project is a continuation of helping young people understand that what they see in the media, especially porn and heavily scripted TV, is an exaggerated version of reality. Sex doesn’t usually look like that. Relationships don’t follow neat story arcs. Awkwardness, communication, negotiation, and mutual respect are part of real intimacy, even if they don’t make for viral content.

The campaign has had over 61k views across Brook’s social platforms to date, so it’s already creating an ongoing legacy that we’re incredibly proud of!

We also want it to continue challenging negative portrayals that are treated as normal or aspirational. One of our most successful social media posts was about Love Island, a reality TV show that relies on men making women coffee every morning as proof of their commitment. The actual reality is that everyone’s relationships and idea of commitment looks different! The same can be said for portrayals in TV shows such a Gilmore Girls and in movies such as 50 Shades of Grey or Love Actually. Just because a character is charismatic or their actions are accompanied by canned laughter, doesn’t mean their behaviour is healthy. Disrespect and emotional unavailability shouldn’t be the blueprint for real relationships, even if they were once played for laughs.

Beyond that, we want FeelScene to be a first step into wider media literacy and critical thinking skills. Once you start questioning how sex and relationships are portrayed, it becomes easier to question other messages too. From gender roles to political narratives, media affects how we think whether we realise it or not. Awareness changes our relationship with it.

Ultimately, the hope is that FeelScene inspires both consumers and creators. That young people feel empowered to demand better representation, and maybe even create it themselves. Media has meaning and art has value;

When it’s rooted in real experience, it can help people feel informed, less alone and above all else, it can help them feel seen.

THE 20-24 group IS MORE THAN JUST FEELSCENE

Tilly: “I really enjoy doing what we do. I feel like being a part of the 20-24 PAG has helped me build my confidence and I love the community.”

Elijah: “I’ve loved my past 4 years at Brook. Being able to make a difference and provide a voice I wish I’d had when I was younger means the world to me.”

Nadia: “I also have found it so rewarding to participate in other Brook projects such as research, the video for sexual health awareness week. It’s benefitted me not only personally, being able to educate, participate and celebrate sexual health, but also to be part of such an amazing charity!”

FeelScene came from honest conversations about frustration and concern around how sex and relationships are shown in the media. It recognises that we live in a world saturated with content that shapes expectations in powerful ways. Rather than rejecting media outright, we wanted to encourage curiosity and critical thinking, reminding us that entertainment isn’t reality, that healthy relationships deserve visibility, and that young people deserve better than shallow or harmful narratives.

As the Brook 20-24 PAG, we are really proud to have started these conversations, and we are excited to see the lasting impact where young people feel more confident navigating media and feel more equipped to build relationships that are respectful, consensual, and real.

Want more FeelScene content?

Over on Brook’s Blog, you can find pieces written by our 20-24 PAG, all about how film and TV influences our view of sex, relationships and identity.

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